Google Co-op, launched on May 2006, is a platform that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Web Search.
One of the services provided by Google Co-op is the ability to create ‘your own search engine’. A user can, using his Google account, setup a customized version of the Google search engine to look for very specific resources on the web. Essentially the user is being allowed to define a sandbox for the search engine, which will restrict the search results to the resources defined with that sandbox.
There are 2 ways in which user can define this sandbox. He can use a list of keywords which will act as a filter for the customized search engine to locate the most relevant search results for a given search string. The user can also give very specific URL’s, and the search engine will scour through the pages of these websites to recover any and all information pertaining to a given search string.
The user can use one of the above mentioned customization techniques, or can combine both to create a topic based search engine for his website, which is one obvious application of this Co-op technology. So say I want people to search for music info on my website. I create a customized search engine, with the keywords ‘music’, and give my websites URL as one of the location where it can search. Voila!!! I have a search tool for my website. Google lets its users host their search engines on separate Google search homepage, and also provides code which can be embedded within a webpage to show the customized Google search box on any webpage you want.
I decided to test this Co-op technology by creating a search engine customized to look for all information on the rock band Coldplay. Using a dummy Gmail account to sign into Google, I started off by creating a customizable search engine based on the keyword Coldplay. I didn’t restrict my engine to any specific URL. I then used the engine to search for ‘clocks’. Clocks is one of tracks on the album Rush of blood to head by Coldplay (released 2002). The following were the top 3 results:
1.
YouTube - Coldplay "Clocks" music videoThe music video for Coldplay's song "Clocks." ... Views: 682684. How to play Clocks by Coldplay Ryan on piano. 04:43 From: gotitans999. Views: 426101 ...
www.youtube.com
www.youtube.com/watch?v=c9j_RZDqYc4
clipped from Google - 2/20082.
Coldplay - Clocks LyricsClocks Lyrics by Coldplay. ... Visitors: 24816 visitors have hited Clocks Lyrics since Dec 28, 2007. Print: Coldplay - Clocks Lyrics print version ...
www.lyrics007.com
www.lyrics007.com/Coldplay%20Lyrics/Clocks%20Lyrics.html
clipped from Google - 2/20083.
Coldplay – Clocks – Music at Last.fmListen to Coldplay – Clocks. Clocks appears on the album A Rush of Blood to the Head and has been tagged as: rock, alternative, british.
www.last.fm
www.last.fm/music/Coldplay/_/Clocks
clipped from Google - 2/2008Compare this to the plain-vanilla Google search results:
1.
Clock - Wikipedia, the free encyclopediaA clock is an instrument for measuring, indicating and maintaining the time. The word "clock" is derived ultimately (via Dutch, Northern French, ...en.wikipedia.org/wiki/Clock - 129k -
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Note this2.
Clocks : Free Shipping on Wall Clocks at ClockStyle.comClock : Clockstyle.com is the premier online retailer of alarm and atomic clocks. We also offer a large selection of mantel and wall clocks which you can ...www.clockstyle.com/ - 60k -
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Note this3.
Clocks - Wall Clocks to Mantel Clock with Authorized Service CenterClocks of every type, from a wall clock to a mantel, with information and assistance by our Experts and Authorized Service Center.www.giftoftimeclocks.com/ -
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Note thisThe results speak for themselves. Now I decided to tune my search engine further by giving it a specific URL to work with. By rebuilding my search engine, this time with amazon.com as the preferred URL, I ran my search on the engine again. The results:
1.
Amazon.com: Clocks: Music: ColdplayThe version of "Clocks" here is the radio-edit, somewhat shorter than the album version, but still one of the most exciting songs of Coldplay. ...
www.amazon.com
www.amazon.com/Clocks-Coldplay/dp/B00008OESI
clipped from Google - 2/20082.
Amazon.com: Clocks: Music: ColdplayIn parts it's almost like a draft version of "Clocks", so I can see why it's on here. The first line goes, "It could be worse, I could be alone" and from ...
www.amazon.com
www.amazon.com/Clocks-Coldplay/dp/B00008OP2Z
clipped from Google - 2/20083.
Amazon.com: Stop the Clocks: Music: Oasis1 singles, and--unique to Oasis--instantly familiar B-sides into one 18-track double album, entitled Stop the Clocks. Furthermore, this collection has been ...
www.amazon.com
www.amazon.com/Stop-Clocks-Oasis/dp/B000IMV4IW
clipped from Google - 2/2008So we can now personalize the Google search engine to search for what I want. But can we make some money of it. At the end of the day, I have created a very specific tool that lets people search for what they want, and by allowing Google to show its ads near the results of my customized search engine, I am promoting those ads, or attracting people towards it. So am I not supposed to get a share of the profits Google makes off these ads? Well Google gives a big nod to this. If your customized engine attracts people to click on ads shown by Google, Google will share the revenue generated of those ads with you.
I can foresee many web developers and site owners using this tool to create a personalized search tool to serve their personal interests. The business model behind this Co-op technology provides incentive for people to use this tool to promote their e-commerce.
In addition to the customization facility, Co-op also provides the ability to tag WebPages, which will help build meta knowledge for the vast amount of information floating out there in cyberspace. Google calls this ‘Topics’ technology, and compares it to the notion of a filter which can be used by users to refine their searches. Topics combined with contributions by domain experts can really help to categorize and prioritize globs of data into meaningful knowledge.
I have provided a link to my search engine below which searches for info related to Coldplay on amazon.com and the entire web, giving more preference to results related to amazon.com. You can also use the embedded search box below to try out my customized search engine.
Links:
Customized Coldplay search engineGoogle Coo-op on WikipediaLaunch of Google Co-opGoogle Topics